Good social media platforms to use for self-publishing promotion
I can go ahead here and list all the social media platforms that you should use to promote your book for your self-published book. It would just be a list of your standard carousel: Facebook, Twitter, Instagram.
The best platforms to use as a self-published author are the ones your readers use. If you revisit my prep chapter around target markets you should know who your perfect buyer is, and where and how they buy.
Older readers won’t likely be found on Facebook or Twitter, but they may update their reading lists on Goodreads. The YA market would best be reached through Instagram or Snapchat. Know where they are and reach them on their home turf.
Good social media techniques and etiquette. AKA: How to guarantee losing your community
It’s easy to mistake social media as a place to sell your book. After all, they give so much opportunity to use ads and other businesses are using it to push their wares why shouldn’t you?
Because, and I hate to say it, self-published authors don’t always have a great rap when it comes to using social media.
Twitter is a perfect example of social-media promotional abuse. Threads, and threads, and threads of Twitter accounts that repeat the same, never ending promotion of a book is more common than you think. This does not get sales.
Using your social media accounts to do nothing but push your book is a guaranteed way to lose your community and readers. No one wants to be spammed, and that’s exactly what you’re doing. Why would anyone voluntarily follow any account of an author who does nothing but say BUY MY BOOK, BUY MY BOOK, BUY MY BOOK?
Lana Cindric has a fantastic rundown of what to do and what not to do on Twitter that you can read here.
The focus for using social media:
Don’t sell but create an awareness of who you are and how you can make their lives better.
Be a person. Be relatable. Be you.
I am an avid podcast listener. I love podcasts of all sorts of topics from how to better myself to business to dark stories. Some podcasters I absolutely adore, and why? Because they’re real. They’re true. They don’t hide their faults, they talk openly about what they’re most passionate about.
Thanks to their passion and realness I’m a dedicated listener. Because of the work they put in to making my days more entertaining I support them however I can. I buy their merchandise, I support them on Patreon.
Book marketing on social media doesn’t have to be hard, but don’t make it mechanical. You just have to be a person. A real person. The real you.